Downtown Warrenton has a new booster club and new mantra: “Experience Old Town Warrenton.”
That’s the name of the revitalized Main Street initiative that officially launched Monday with an event to introduce its new board and set a new course in its effort to promote and enhance Old Town Warrenton.
Bailey Dabney, publisher of the Fauquier Times, is Experience Old Town Warrenton’s new chairman.
He leads a 14-member board composed of Old Town business owners and others who work and live in and around Old Town Warrenton.
Dabney introduced the group’s new leaders and shared its mission: “To foster and inspire an environment in Old Town Warrenton that enhances economic vitality while preserving the historic character of the community; and to promote a rich and appealing cultural atmosphere to live, play and do business.”
The Main Street program is part of the National Trust for Historic Preservation. It aims to revitalize downtown areas through marketing, retail promotions and special events. Warrenton has been a Main Street community for 28 years.
The new group began working in January and set a 90-day deadline to recruit new board members and launch a new nonprofit.
Carter Nevill, who served as chairman of Partnership for Warrenton, will help the new group as an ex-officio board member. He said the reboot is an opportunity to promote Old Town Warrenton to a new generation.
As always, the challenge lies in promoting Warrenton in a retail and dining landscape increasingly dominated by online shopping and modern “town centers” filled with “chain” shops and restaurants.
Nevill said he sees an opportunity to promote Warrenton’s independent establishments to millennials, who tend to value authentic experiences.
“We have history, we have the authentic, physical architecture of a real downtown,” he added. “It’s the experience of being in a true, small-town setting that people find so appealing.”
For more information, visit Experience Old Town Warrenton’s Facebook page.
Reach Jill Palermo at email@example.com